Marketing Strategy

Are Your Customers Finding You Online? Leveraging industry best practices and our own passion for digital media, we focus on the marketing elements that “touch” your customer, website, email, landing pages, blogs, search engines to name a few, and create the ideal user experience for each touch point. The result is better communication of your offering, a better understanding of your differentiators, and more conversions of visitors to leads.

Using our own proprietary process to create measurable results in lead generation campaigns, Planet Media will work with you to build your company’s online presence and grow your client base. Our ultimate goal is to make you more profitable through marketing efforts you are already doing. Take a closer look at the services we offer:

social media marketing

Take Your Message Viral - Influence Opinions, Manage Your Reputation and Build Your Brand.

With the dynamic growth of social networking applications like Twitter and Facebook, Social Media Marketing has become an important offering at Planet Media. By employing the use of video, Web 2.0 profiles and online reviews, we influence opinions, manage your reputation and build your brand.

We develop marketing campaigns around your business' individual needs to provide measurable traffic boosts and inbound link increases for your site. Planet Media offers complete social media packages for your business that include:

• Internet PR
  
• Video and webinar production
  
• Social networking and profile development
  
• Brand and reputation tracking
  
• Competitive tracking
  
• Viral content creation and posting
  

lead generation programs

Need Qualified Leads to Grow Your Business? Planet Media specializes in creating lead generation programs that directly increase your sales pipeline and company revenue. We know that the best way to measure results of an online marketing campaign is to produce relevant, actionable leads for your business.

To create strong lead generation campaigns we:

• Perform a Lead Generation Analysis of your website
  
• Complete a competitive analysis to see which lead generation techniques are working for your competitors in your business vertical
  
• Recommend and deploy tools and functionality to more effectively generate leads from your website
  
• Explore partnership opportunities with complementary companies and develop email marketing, advertising, and public relations initiatives 
  

search engine marketing

Want to Increase Your Search Engine Presence? Search Engine Optimization and Search Engine Marketing are the cornerstones of building a strong online presence for your business.

Planet Media's team of SEO/SEM experts know what it takes to maintain long-term search engine positioning and manage multi-level paid search campaigns. We combine over 12 years of hands-on experience with the most up-to-date best practices to bring targeted traffic to your website. Planet Media SEO/SEM Programs include:

• Extensive keyword research and traffic estimates
  
• Initialization of PPC campaign including ad copy and keywords
  
• Competitive research and comparisons
  
• Development of landing pages
  
• On-site optimization of content and title tags
  
• Ongoing management of PPC campaigns
  

which search program is right for you?

• Exclusive PPC Launch Program - 3 month program that makes you a top player in PPC advertising.
  
• 3-month PPC Optimization Program - We'll take your existing campaign and optimize it to increase your conversion rate and decrease your cost per click.
  
• SEO Overhaul Program - We will optimize your site and its content to gain targeted search engine placement in Google and Yahoo, as well as increase overall site traffic.
  
• PPC and SEO Management - Plane Media's experts will concurrently manage your active PPC campaigns and SEO strategy.