Web Consulting

Launching a website without a well thought out internet marketing strategy can be a costly mistake and recipe for failure. Have you determined what you are trying to achieve by creating a website for your business? Have you determined how a website can improve your business and bottom line? Many small business owners don’t have a clue where to start. Give proper planning the attention it deserves before spending thousands of dollars on creating and maintaining a presence.

Our consulting services can help you develop a clear focus for your website and formulate a strategy that will help you achieve your online marketing objectives for your business. Whether you want to sell a product online, better inform potential customers or provide support to existing customers, we can assist you in moving to the next level of web enablement.

Web Strategy Planning Components

For clients launching new websites, we look at the following components of web strategy.

1. Defining a purpose for your site
2. Defining the target audience for your website.
3. Defining the successful outcomes.
4. Strategic website and delivery planning.
5. Site organization and information architecture design.
6. Developing a web maintenance and customer support systems plan.
7. Web site usability testing and evaluation.
8. Implementing the strategy.