You remember it well: that day back in the late 90's, when your company website first went live. It looked swell at the time, and you were so proud to have graduated to the Internet age.

Here's a fair question: How many times since have you refreshed the graphics or content of your website? Twice? Once? Not at all? Most businesses, it turns out, are still hosting first-generation sites that went up at the turn of the millennium, experts say. Likewise, the majority of these sites are antiquated by today's "make-it-useful" standards -- sometimes embarrassingly so.

Internet-savvy businesses will refresh the content on their websites regularly and will redesign their sites at least once a year. Why? For one reason, sales staffs at some companies avoid steering prospects to a business whose Web site appears out-of-date or is difficult to use.

It takes only a byte or two of dated information for visitors to conclude they've hit a dead end or landed on an orphaned site. Plus, when a big-deal client clicks on your "urgent" invitation to attend an upcoming seminar, only to find that the event came and went back in 2002 and you simply haven't bothered to take it down, he will feel annoyed and foolish. And you'll be toast.

So consider this a noisy wakeup call. It's the 21st century. Is your Web site still so last millennium?

Request your complimentary, no-obligation project cost analysis online or phone the studio to speak with a knowledgeable design consultant at 303-295-1402.

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