The ideal candidate should be friendly, personable and be comfortable chatting and engaging potential clients in various social situations. Must be comfortable in front of the video camera and have previous commercial television or acting experience. Candidates that are passionate about the environment and saving our planet will receive top priority.

Please send promotional resume along with a recent full body shot photos for immediate consideration to admin (at) planetmediazone (dot) com. Submissions without photos or a current demo reel will be discarded. Compensation is very competitive and this will be a long tern opportunity for the right person.

No phone calls please.

• Promoting the success of our members,
  
• Supporting the development of sustainable business practices, and
  
• Advocating for  green public policy

The Green America Seal of Approval is a trusted emblem standing for sustainability and social justice in the marketplace. As an approved business, Planet Media passed a rigorous screening process demonstrating how its business practices are committed to social and environmental responsibility. 

Kurt Whitt, Founder and CEO of Planet Media, commented: “Reaching this milestone and gaining Green America’s Business Seal of Approval is very gratifying. The Green America Seal of Approval is the most trusted and authentic consumer trustmark in the marketplace and we are delighted to be invited to join their green community." 

Green America is a nonprofit membership organization dedicated to harnessing the economic power of consumers, investors and businesses to promote social justice and environmental sustainability. Green America’s Green Business Network™ (GBN) is the first, largest, and most diverse network of socially and environmentally responsible businesses in the US. More information is available http://www.greenamerica.org.

Job Summary

Work with and learn from the Planet Media team to build, maintain and promote brand and ecommerce websites. This position is requesting part-time hours during the school year.

Primary Duties and Responsibilities

• Web based graphic design and development
  
• Develop site landing pages and site features
  
• Work in CMS and ecommerce platform to perform updates

Required Skills

• Web specific skills including HTML, CSS, JavaScript/jQuery and Image Optimization
  
• Motivated to learn new technologies such as HTML5 and CSS3
  
• Ability to quickly transform Photoshop documents into web pages following the latest HTML standards
  
• Website design and usability
  
• Familiarity with search engine optimization methodologies, tools and techniques
  
• Excellent written, verbal, interpersonal, and communication skills
  
• Ability to manage multiple projects and deadlines at once
  
• Proficiency in Adobe products
  

Education and Experience Profile

• Currently pursuing or recently received Bachelor’s degree in Web Design, Graphic Design or related field
  
• Experience working with Content Management Systems
  
• Experience building / modifying sites (portfolio recommended)
  
• Must be located in the Denver metro area

Please submit your resume and cover letter to kurt (at) planetmediazone (dot) com. No phone calls will be accepted.

Extensive interactive industry knowledge and customer relations savvy are crucial. Like Planet Media, he or she will have a proven ability to foster successful, long-term business relationships.

If you have a great attitude, a passion for selling web-based and digital solutions, and substantial web based business development experience, we’d love to hear from you.

Job Responsibilities

• Identify and engage prospects through discovery calls and presentations. 
  
• Build relationships with executive decision makers inside client and target organizations. 
  
• Understand prospects’ objectives and customize approaches to their needs. 
  
• Consult with clients and prospects on relevant agency services and solutions. 
  
• Develop and conduct sales presentations alone and with the team. 
  
• Manage leads through the sales cycle to a successful close. 
  
• Collaborate on account strategy and planning to develop existing client business. 
  
• Communicate pipeline status to assist in forecasting. 
  
• Maintain in-depth knowledge of technologies, competitors and industry trends. 
  
• Communicate sales opportunities, market conditions and competitive insights in regular leadership meetings. 
  
• Attend professional and vertical industry meetings to uncover leads. 
  

Qualifications

• Bachelor's in an applicable field 
  
• 3+ years of prior sales or business development experience 
  
• Demonstrated business development success 
  
• Successful track record in consultative selling 
  
• Proven skills in negotiation, persuasion and closing 
  
• Superior oral and written communication skills 
  
• Exceptional presentation and interpersonal skills 
  
• A high degree of initiative and organization 
  
• Ability to build rapport and inspire confidence 
  
• Deep understanding of web-related technologies and the ability to sell them 
  
• Experience selling user-centered solutions a plus 
  
• Excellent work ethic, with verifiable references 
  
• This is a 100% telecommuting opportunity however; you must be located in the Denver metro area.
  

Planet Media, LLC is an equal opportunity employer. It maintains policies and practices that are designed to prevent discrimination against any qualified employee or applicant on the basis of race, color, religion, ancestry, national origin, sex, age, marital status, sexual orientation, disability and medical condition to the extent protected by law. This policy of nondiscrimination applies to all employment practices, including hiring, compensation, benefits, promotion, training, and termination.

Karolina has extensive experience in advertising and promotional activities including representing national and local companies as a brand ambassador in communicating the companies image and target marketing message to the public at events, summits and conferences. 

She is a welcome addition to the Planet Media team and will be representing both Planet Media and Denver Green Streets.

Have you ever heard the term “obtaining clearances” or “clearing the rights?”  Whether or not you have heard either of these terms, a quick brush-up is probably in order.

Let’s start at the beginning.  Rights to what you might ask? Rights to the intellectual property of others would be the correct answer.  The owners of creative works have many exclusive rights in their property and you don’t want to violate any of them.

In an average day you probably encounter the results of the public use of the intellectual property of others at least hundreds if not thousands of times.  And, you probably aren’t even aware of it. For example, the music that you hear on the radio or on your ipod, for example, is owned by many people.  There are lyricists, composers, singers, publishers, instrumentalists and potentially even others who have a claim to the exclusive rights to use their recording, live performance or even the sheet music.

Walk down the street and notice how many Coca-Cola signs you see; how many Toyota nameplates you view on the cars around you; and, how many products you either use or purchase that are from well known manufacturers.  Note the designation ® on all of them which indicates that they are officially registered trademarks in the US Patent and Trademark Office. Any infringement of these rights entitles the legal owner to sue to enforce their exclusive ownership and to potentially obtain damages and attorneys fees from the infringer.

Clearing the rights to the intellectual property of others can be very complex and have significant monetary consequences to your budget.  Clearing the rights then, means obtaining  the permission of the owners of intellectual property to use their creative work in your motion picture, your still photo’s, your advertising material and so on.

There are many variations in the type of permission that you can obtain including the following:

1. Is the permission being sought and granted exclusive or not?
   
2. Is the permission geographically limited (only the use in the US will be permitted)?
   
3. Is the permission time limited (you can only use the creative work for 6 months)?
   
4. Is the permission limited by medium (you can only put my trademark in your still photos and not in your motion picture)?
   
5. Is the permission free or must I pay for the rights to use your intellectual property (the right to use my copyrighted piece of art in the background of your interior shot will cost you $1,500)?

The right to use the intellectual property of another is called a license, and in order to protect your financing source, protect your distributor, and to appease your errors and omissions insurance policy company, you need to obtain a license in every event of the use of another’s work. There are some exceptions to this general rule, but seek legal advice to assure yourself of the proper use of this property before you start to produce your project. Avoid “ready, fire, aim” at all costs!

Make sure that your agreements specifically define the rights that you are getting and paying for, and have been well thought through.  Otherwise, you could be faced with the prospect of paying significantly more for rights that you should have obtained initially.

Just as you are the expert in producing your film, use an expert who understands rights and permissions to resolve these important issues before it’s too late.

Article compliments of Replin & Rhoades, LLC - Entertainment and Intellectual Property Law Firm 

Global and local competition from the online market place will be tough for competitors in the same market and niche. Everyone is realizing the power the web holds. There are new ways to bring in customers, such as through SEO, and social media, among other things. This article will explain what a small business owner needs to have in order to develop a strong online presence.

QR Codes

For a second, imagine a person at a bus stop. They have heard about the capability of their smart phones being able to bring up a website through scanning a bar code. Above the QR code, it says, “10% off”. So the person opens the QR code and is shown a coupon code and a “Like” button for their Facebook account. The person “Like's” the coffee shop's page, and presents the coupon code to the cashier the next time they visit the store. QR codes will play a big role in getting customers offline, to online. They are definitely what's in store for 2011.

Social Media Widgets

Social media is needed for a powerful online marketing strategy. And, Integrating all of the social media accounts together so they post updates to each other is necessary for a powerful social media strategy. When visiting a website, a user should be able to Tweet, “Like”, and share the page to all of their friends and family. Even further, for the example of a small business selling products through their website, a user should be able to Tweet about individual products or services. This way, they can tell their followers exactly what they liked about the small business. Social media is an excellent way to spread the news about a small business website.

Blog

A blog is able to give a business and website an additional way to connect with customers. Having a blog is an easy way to spread information about a new product or service. It can be a way to tell a person how a certain product or service works or how they can use it. It's good for posting deals and discounts. Coupled with social media can increase the benefit of having a blog. Spreading the news through social media using a link back to the blog post will create a stream of visitors curious about the update flowing through the website. Not only is having a blog beneficial for connecting with customers, it's also beneficial for connecting with major search engines. Search engines like blogs because they are detail oriented with lots of content. Having a lot of content and linking back to your home page can create credibility and relevancy to search engine results, bringing a website closer to the top of the results.

Local Search and SEO

Every small business website should be optimized for search engines. Period. Optimization brings in the people who search on search engines for products and services. The old phone directories are dead and no one uses them. If there is one thing in 2011 that we can be sure of it is that people will be less inclined to find a business through the phone books. People spend their time on computers and on search engines. In fact, according to the most recent census in 2010, “87% of adults online used a search engine daily to find information on the web” (census.gov). After having the website designed, search engine optimization should be a top priority.

Video

Having videos on a website is also going to be a very important factor for small business websites in 2011. Videos are an easy, convenient way to deliver information to potential customers. Watching a video is easier and more convenient than reading. According to the popular video site MetaCafe, “having video on a website can retain the attention of visitors ten times longer than a website without video” (metacafe.com). And it is reported “52% of online video ad viewers take action and 16% make purchases” (Marketing Sherpa). Video is an excellent tool for connecting with a visitor and making the sale. 

A Resourceful Web Developer

Technology moves incredibly fast and having someone who is in the know is key to staying up to date with the times. That's why it's important to hire a resourceful web development firm. A web developer can adapt to new technologies and trends and keep a small business up to date about where potential lead sources can come from. Additionally, a web developer is able to adapt new software and applications to a website, create and design profiles for social media accounts among many other things. Not only does a resourceful developer know the programming languages behind the technologies, but a resourceful also conducts successful SEO campaigns and other online marketing strategies.

Conclusion

The Web is changing rapidly. It is important to stay up to date with the latest developments and outlined here in this article is the top 6 things that a website will need this year. It is these six things that will make the difference between having a successful web presence, and a website that fails to deliver results. Hiring a resourceful web design firm and allowing them to add video, social media, SEO, blog, and QR codes is the next step for creating that powerful online marketing strategy.

Download the PDF White Paper

Integrating video into websites, if done properly, can greatly increase the effectiveness of sales, training, corporate communications, investor relations and a host of other communication needs.

The Internet is rapidly becoming video centric, and forward-thinking companies are embracing the tremendous opportunity this game changing development offers. Planet Media and our partners at Greenworks Video specializes in corporate video for the web, and we are going to help you change the way you use video in your business. From the simplest, shortest video clip you can imagine to the most complex applications, three things separate us from anyone else:

• Our technology
  
• Our process
  
• Our people
  

Our team has created cost-effective, engaging video solutions that sell, communicate, educate and entertain. Our state-of-the-art green screen video production studio is providing Colorado companies with videos for sales, training, investor relations and a host of other critical communications needs. We can help you with just one aspect of your video production, or handle everything for you----from conception to completion.

The Use of Video has Become a Common Practice for Email Marketers

The Web Video Marketing Council has just released the results of the 2010 Video Email Marketing Survey of over 200 interactive marketing professionals. The white paper report reveals that most marketers believe that video based email marketing is "the wave of the future" while less than 5 percent "don't think it works". According to the survey, online video is already being used by 70 percent of marketers and 50 percent of marketers are using video with email marketing programs. Read More »

Contact us today to learn how easy it is to take advantage of our low cost/high value video production process or preview some of our recent work.

Registering or merely using your trademark in commerce is not enough to obtain the full protection of the trademark laws throughout the US. Do you know that you have the affirmative obligation to enforce your trademark rights, and if you don’t, they could be lost?

In order to develop and keep your trademark strong, you must continually survey the marketplace for competing marks that may cause confusion and therefore result in a lowering of the value of your mark. This is something that you should schedule periodically, or we have the capability to monitor and police your trademark to keep it strong and valuable. Ask us how.

Planet Media announces today that is has won the contract to redesign and develop the Atlas Films corporate website.

Atlas Films is a production company located in Santa Monica, California. Founders Michael and Michelle Walrath and Stephanie Soechtig started Atlas with the goal of creating films that educate, entertain and inspire change. With private investments Atlas is able to truly embody the spirit of independent films.

Soechtig's debut feature is an unflinching examination of the big business of bottled water. Additionally, Tapped was invited to be a member of the Clinton Global Initiative.