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01
Plan
Research Discovery Audience Analyze
The Planning Phase
Determine your goals for the project, business and marketing objectives, target audience
and define a success strategy. Using the information collected in Phase One, we will put
together a design plan for your project including a site map and time-line for deployment.
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02
Design
Branding Perception Wireframes Design Concepts
The Concept Phase
Discuss identity and branding assets such as logos and trademarks. Define how you would like your
company to be perceived. Develop layout variations for design consistency. Determine the look
and feel of the website, while exchanging ideas until a final design is approved.
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03
Develop
Design Handover Content Technology Integration
The Development Phase
At this stage, the site itself is created from the graphic design concepts. Other elements such as navigational
structure, content management, forms and databases are implemented and made functional. Any third party software
required is integrated into the site.
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04
Deploy
Usability Testing Verification Design Quality Check Approval
The Deployment Phase
At this point, we will attend to the final details of the site. Testing of code, forms, scripts and
functionality is performed. Design conformity to the W3C specifications and protocol is accomplished.
Address any usability issues and cross browser compatability. This marks the official launch of your site.
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Key Players: Stakeholders / Customer, Project Manager, Creative Team
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Key Players: Project Manager, Creative Team, Development Team
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Key Players: Project Manager, Program Managers, Development Team
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Key Players: Project Manager, Development Team, Customer, Stakeholders
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